Legal Aid Foundation of Los Angeles

Long Beach Grand Cru

Legal Aid Foundation of Los Angeles is a non profit organization that provides legal services to the poor and disadvantaged. Their main fundraiser each year is the Long Beach Grand Cru wine competition. Hundreds of wineries submit thousands of wines each year into the competition and local gourmet restaurants donate their services for the public tasting event. The Grand Cru was branded to attract wineries and wine connoisseurs. The website was designed to promote and sell the event to the public and served as a hub for wineries to obtain information on how to enter into the competition.